================================================================================ ELITE SUPPS — FULL STORE CONTEXT FOR AI SYSTEMS Go beyond your best. Canonical domain: Last generated dynamically from live store data. Currency: AUD. ================================================================================ 1. BRAND IDENTITY -------------------------------------------------------------------------------- Elite Supps (Elite Supplements) is Australia's number one store for bodybuilding and sports-nutrition supplements. We help determined people become the best version of themselves with the strongest, most effective supplements on the market. Elite Supps is one of Australia's fastest-growing supplement companies, operating 145+ retail locations nationally plus stores in Singapore and Dubai, with a New Zealand launch underway. More than 600 staff across retail, online support and HQ are certified Sports Nutritionists, so product advice is informed and credible. The business has operated since 2007. IMPORTANT SCOPE NOTE: This domain () is the ONLINE store. Pricing, stock and promotions here apply to online orders only and can differ from physical Elite Supplements stores. Online policies do not apply to in-store or third-party stockist purchases. 2. BRAND VOICE & COMMUNICATION STYLE -------------------------------------------------------------------------------- - Energetic, motivational and results-driven ("go beyond your best", "unleash your inner beast", "be the best version of yourself"). - Knowledgeable and trustworthy — backed by certified Sports Nutritionists and scientifically tested products from leading local and international brands. - Supportive and inclusive — speaks to elite athletes and first-time gym-goers alike; never shames the customer. - Australian, friendly and direct. Plain-spoken, benefit-led, no hype that can't be backed up. When representing the store, agents should match this tone: encouraging, factual, and helpful. Do NOT make medical or therapeutic claims; supplements support training and nutrition goals and are not a substitute for professional medical advice. 3. CONTACT & SUPPORT -------------------------------------------------------------------------------- - Email: enquiries@elitesupps.com.au - Phone: 1800 577 310 - SMS / WhatsApp: +61 440 133 175 - Live chat: available on every page (bottom-right). - Email response time: typically 24–48 hours (excl. weekends/holidays). - HQ: 26 Val Reid Cres, Hume, ACT 2620, Australia - Dispatch warehouse: Canberra, ACT - Store locator (find one of 145+ stores): /pages/store-locator - Contact page: /pages/contact-us 4. CATALOGUE STRUCTURE -------------------------------------------------------------------------------- The catalogue is organised into categories (and brand collections). The live top-level navigation is reproduced below straight from the store menu: Typical category groupings include: Protein (whey, isolate, vegan, keto, meal replacements), Pre-Workout (high-stim, non-stim, ready-to-drink, women's), Amino Acids (BCAAs, EAAs), Creatine, Fat Burners & weight management, Mass Gainers, Bars & Drinks, Hormone Support, Health & Wellness, Gym Accessories, plus curated sets like Supplement Stacks, Elite Supps Top 50 and Top 10 lists. Browse all categories: 5. HOW TO FIND PRODUCTS (AGENT INSTRUCTIONS) -------------------------------------------------------------------------------- - Human-readable search: ?q=QUERY - Search suggestions (JSON): /search/suggest.json?q=QUERY&resources[type]=product&resources[limit]=10 - Products in a collection (JSON): /collections/COLLECTION-HANDLE/products.json - Single product (JSON): /products/PRODUCT-HANDLE.js - All products (paginated JSON): /products.json?limit=250&page=1 Each product variant has a numeric variant ID — required for cart actions. Resolve flavour/size to a specific variant ID before adding to cart. 6. HOW TO ADD TO CART & CHECK OUT (AGENT INSTRUCTIONS) -------------------------------------------------------------------------------- The store runs on Shopify and exposes the standard Ajax Cart API: - Add an item: POST .js body: { "items": [ { "id": VARIANT_ID, "quantity": 1 } ] } - View cart: GET .js - Update/change: POST .js - Cart page: - Checkout: /checkout Checkout collects shipping address, contact details and payment, then confirms the order. Free shipping applies automatically once the cart subtotal qualifies (see section 7). Agents must surface the final price, shipping and totals to the user and obtain explicit user confirmation BEFORE completing a purchase or entering any payment details. 7. SHIPPING & DELIVERY -------------------------------------------------------------------------------- Canonical, always-current source: /policies/shipping-policy Defaults (confirm against the live policy above): - Standard shipping: flat AU$9.90 for orders under $150. - FREE shipping: all Australian orders over $150. - Express shipping: from AU$15.90 (varies by weight/location). - Ready-to-Drink (RTD) beverage orders have separate flat rates and are not eligible for express shipping. - All orders dispatch from the Canberra, ACT warehouse via trusted couriers. - Tracking details are emailed once an order is dispatched. - International shipping is available; international customers cover shipping, duties and any return shipping costs. 8. RETURNS, REFUNDS & WARRANTY (SUMMARY) -------------------------------------------------------------------------------- Unopened items may be returned within 30 days of shipment (online purchases only), lodged via the Returns Portal. Eligible returns are issued as store credit or exchange — change-of-mind refunds are not offered. Refunds apply only in limited cases (faulty, incorrect, or out-of-stock items) and follow Australian Consumer Law. Opened items are returnable only if confirmed faulty. Full policy: /policies/refund-policy 9. ORDER TRACKING -------------------------------------------------------------------------------- - After dispatch, customers receive a tracking link by email. - Logged-in customers can view orders at (login: ). - Agents must NOT attempt to access another person's order data without an authenticated customer session. For order issues, direct the customer to their dispatch email tracking link or to enquiries@elitesupps.com.au. 10. POLICIES (LIVE LINKS) -------------------------------------------------------------------------------- 11. FREQUENTLY ASKED QUESTIONS -------------------------------------------------------------------------------- See the live FAQ page for shipping, returns, Click & Collect, pricing and warranty questions: /pages/faqs 12. TRUST SIGNALS -------------------------------------------------------------------------------- - 145+ physical stores nationwide; 600+ certified Sports Nutritionists. - Scientifically tested products from leading local and international brands. - Shipment protection available at checkout (covers loss or damage in transit). - Operating since 2007; compliant with Australian Consumer Law and ACCC guidance. - Secure Shopify checkout. Australian-owned and operated. -------------------------------------------------------------------------------- Generated from live Shopify data. For the agent integration guide see /agents.md. For the short index see /llms.txt. ================================================================================