ASN WPI has nano filtered Whey Isolate Protein, making it one of the purest quality proteins on the market.
As you know the industry is plagued with stories about WPI proteins that cause bloating and digestive stress. Due to the adverse effects of WPI proteins available ASN has spent the last few years researching cleaner and more effective alternatives to current market WPI products. Working diligently towards this effort and with a dedication to our loyal customers we are pleased to announce the release of the highest purity WPI product money can buy, WP1- High Performance Whey Protein Isolate. WP1 is the first Whey Protein Isolate to be developed using Nano Filtration. This revolutionary technology allows WP1 to be absorbed faster than any other WPI on the market, making it the most effective product in its field. Due to its fast absorption, WP1 will help you recover much more efficiently as well as help you build up lean muscle mass, and lose fat in a shorter amount of time. WP1 is a low fat, low carb protein and is ideal for those who suffer from gluten or lactose intolerance. Unlike other WPI products on the market, ASN’s WP1 is not loaded with fillers and has no impurities, giving you the benefits of a healthy, high quality product without the nasty side effects of inferior products available such as digestive stress or bloating.
Currently the market is flooded with WPI’s, unfortunately for the consumer it isn’t as simple as just picking one, and it would seem that today quality is heavily outweighed by quantity. Many of the WPI’s available are of poor quality and this can often lead to stomach discomfort, bloating and flatulence. The inferiority of the products on the market means that our digestive tracts are left to pick up the slack and that’s where the problems start. Today protein filtration is the key to providing a product that the body can utilise quickly and efficiently, alleviating the stresses of digestion that occur from consuming products that are difficult to break down. Poorly filtrated WPI’s require a greater effort to digest, the cheaper the quality of protein the harder our body is required to work in order to break down and utilise it. The issue of digestive stress and poor absorption is further compounded by the industry tendency to bulk up or extend their formulas with cheap fillers and milk powders. This is where one often experiences the discomforts associated with inferior products such as bloating and flatulence.
Here at Advanced Sports Nutrition we like to do things a little differently. Unfortunately in today’s industry the old adage of, “you get what you pay for” isn’t quite as true as it has been in the past. Perhaps it would be more accurate to say “you get what the manufacturer is allowed to get away with.” At ASN we are passionate about what we do and we care about the quality of products our customers consume. Why? Because we aren’t just business people, we are healthy, active people who are passionate about what we do. We believe that if the product isn’t good enough for us, then it isn’t good for anybody else. Especially our customers! Put simply, we like to practice what we preach. When you buy an ASN product you can be sure it’s the very best money can buy.
ASN’s WP1 is unlike any other WPI out on the market today. The difference stems from our revolutionary NANO technology filtration, a process that allows us to take Whey Protein Isolate to the next level. The key to manufacturing effective products lies in the ability of the protein to be used by our bodies as quickly as possible. This is often referred to as assimilation or more commonly absorption. Using NANO technology filtration has allowed ASN to reach a stage in manufacturing where we can produce a high purity product which is not only absorbed faster, but also contains extremely low amounts of fat and lactose. As a result the protein is able to reach the muscle more rapidly, leading to faster muscle growth and recovery. As you can imagine, this is a rather costly process and one that other companies simply do not use. Unlike other WPI’s on the market, ASN’s WP1 contains no fillers or impurities; this means the body isn’t wasting time and energy digesting the protein. Instead the products high purity allows the process of assimilation to occur effortlessly. The result is a higher protein yield, as well as a more efficient and effective use of the protein once it is in our system. Once consumed the protein is able to get to work much faster than ordinary WPI’s, the result of which is a noticeable increase in muscle growth as well as an increase in recovery speed.
When it comes to poor quality WPI protein one should be on the lookout for the symptoms associated with inferior and cheaply manufactured products. If the protein you are using (even when mixed in water) causes any of these side effects to occur we strongly recommend returning it to the supplier and asking for a refund. If you experience bloating, flatulence or stomach discomfort when using a product, the signs point to it being of inferior quality. These discomforts are caused by the protein being poorly processed in order to save money. It also suggests that the product contains impurities as a result of poor filtration as well as the possible use of fillers or extenders to bulk up the product. Lactose and milk powder is also commonly found in inferior products and can contribute to any of the above mentioned discomforts. Though these inferior products are often marketed as being fast absorbing, the reality is that they are manufactured cheaply allowing for a greater margin of profit. The proof of this is seen in the form of overly large product sizes for what appears to be reasonable pricing. Though these products are often seen as being “more bang for your buck,” the reality is far more costly. The poor standard of these products means not only a waste in financial terms, but also in the time and effort invested in reaching your desired goals.
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