Are Purple Foods the New “Superfood”?

Are Purple Foods the New “Superfood”?

All fruits and veggies contain antioxidants which are mini warriors that protect our bodies. Despite there being thousands of different antioxidants they each have different roles. Purple fruits and vegetables contain an antioxidant called Anthocyanin which is increasingly being studied for its benefits to our health. Some available research demonstrates health benefits to longevity, cognitive health, cardiovascular health and cancer prevention.

I myself got a bit stumped when I was trying to think of purple foods and couldn’t name more than 2, but in fact, there’s so many that we can incorporate into our diets. Here are the purple foods and their additional benefits as well as the power of Anthocyanins.

Blueberries: also provide a great deal of Vitamin C and contain soluble fibre.

Pomegranate: maybe between red and purple but still included in the purple family. It also has vitamin A, C, E and iron.

Purple sweet potato: although there are some studies in the Japanese population showing benefits for brain health and longevity there is limited research in the western population.

Beetroot: has so many different health benefits. It has anti-inflammatory properties, a range of vitamins and minerals, iron, manganese and potassium. They are also high in nitrates which are linked to lowering blood pressure.

Purple Cauliflower: vitamin C, fibre and potassium

Purple Asparagus: tastes like regular asparagus but is loaded with vitamin C and has high antioxidant levels

Purple Grapes: high levels of Vitamin K, potassium, Vitamin B and C

Eggplant: high antioxidant levels

Plums: Vitamin A and C supporting our immune system

Blackberries: loaded with fibre, micronutrients, folate, potassium and manganese

Passionfruit: has an additional antioxidant called Piceatannol which has been strongly linked to skin benefits and protecting the skin from damage

Purple Cabbage: fibre, Vitamin A and C and high antioxidant levels

You can see how easy it would be to incorporate some of these foods into your diet but remember balance is key. This doesn’t mean go on an all-purple diet! But adding pops of colour to your diet will always be of benefit.

Do you want some supplements which are full of Purple Food extracts for when you just don’t have enough time to prepare, please see below. A staff favorite is the clean greens!


Clean Greens is a comprehensive, all-in-one greens powder that delivers a potent boost of wholefood sourced nutrients, providing the strong foundations you need for optimal wellbeing and vitality.

  • 78 different high nutrient super foods and ingredients
  • No Artificial Colours, Flavours & Sweeteners
  • Non-GMO
  • Gluten and Wheat Free

Clean greensClean Greens is a delicious tasting, nutrient dense supplement that can be taken daily to help your body perform at its best.






Switch Nutrition Vitality Switch is a combination of concentrated wholefoods rich in polyphenols, anti-oxidants, minerals and vitamins to help support your daily nutrient requirements.

  • Aids Digestion
  • Improves Metabolism 
  • Faster Recovery

SWITCH NUTRITION VITALITYSwitch has created the most effective, nutrient rich, healthiest and BEST TASTING REVITALISING GREENS POWDER possible! With the addition of 2000mg of highly bioactivilable deep sea marine collagen and L-Glutamine, plus digestive ezymes and a patented probiotic blend, Vitality Switch will ensure your gut health is optimal every day.


PranaOn SUPER GREENS - $48.95

Super Greens is a nutritious superfood blend of 7 potent sprouts, grasses and algae to support general health and wellbeing. Created with antioxidant rich spirulina and chlorella, and gut-health friendly digestive enzymes, this natural supplement is a simple and effective way to up your daily dose of greens.

  • Boost energy levels
  • Antioxidant Rich
  • Digestive Enzymes
  • Organic and GMO Free

PranaOn Super GreensWhether you’re an athlete looking to push your body further or just someone who wants to improve your inner health, PranaOn Super Greens is an excellent choice that will help you detoxify your body and keep you feeling energised, inspired and alive!






Feel free to send us a message with any other purple foods or questions!
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